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captioning made possible by johnson & j where quality products for the american family have been a tradition for generations >> osgood: good morning. i'm charles osgood and this is sunday morning. sometimes the name of a street says it all. wall street. sunset boulevard. fifth avenue. do which you can add k street in washington d.c., the capital insiders when you mention k street you're talking about the lobbying industry. yes, in its way own it is an industry and it's the subject of our sunday morning cover story to be reported this morning by sheryl at kissson. >> lobbying is a notoriously secretive business yet few industries have more impact on our daily lives. >> the boy scouts have lobbyists. the afl-cio has lobbyists. apple does. everybody has a lobbyist. the influence of business in washington d.c. is the third largest business after government and tourism. >> you can still do a lot of military. >> reporter: a rare look inside the powerful world of k street later on sunday morning. >> osgood: on this weekend before columbus day, we've embarked on a journey to discover col
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